The Big Sales Problem WNBA Players Face (And How to Fix It)
Recently, WNBA star Angel Reese went viral for her comments about her salary, stating that the League does not cover all of her expenses.
This sparked widespread discussion about why WNBA players struggle financially and why the League itself continues to face financial difficulties.
“I just hope y’all know the WNBA don’t pay my bills at all. I don’t even think that pays one of my bills.” – Angel Reese
This raises a crucial question: Why does the WNBA continue to struggle financially despite decades of backing from the NBA?
What Went Wrong?
The NBA has invested heavily in promoting the WNBA for years, with NBA players attending games, endorsing the League, and even wearing WNBA merchandise. Yet, the League continues to lose money year after year.
The issue isn’t exposure—it’s demand. For any business to succeed, it must sell something that people actually want. The WNBA faces two major problems in this regard:
- The product (women’s professional basketball) does not have mass appeal.
- The audience willing to pay for the product is too small to sustain high revenue.
This is not a critique of the players’ skill or effort. It’s simply the reality of the marketplace.
If you sell a product that people want to buy, it will be easy to sell. If you try to sell a product that people do not want, no amount of marketing will change that. Share on XThe NBA succeeds because basketball fans are willing to spend billions on tickets, merchandise, and TV deals. In contrast, the WNBA, despite years of promotion, has failed to generate that same level of financial support.
Similarly, many people struggle financially—not because they aren’t talented or hardworking, but because they aren’t selling something people actually want to buy.
This is a lesson that applies to athletes, entrepreneurs, and everyday professionals looking to increase their income and build long-term financial stability.
One example from my own experience is a digital product I sell. This product brings in daily sales, often from people who had never heard of me before.
My 24/7 Leads product shows people how to get leads rolling in every day, and many mornings I wake up and see sales alerts—someone, somewhere in the world, bought my product.
It’s not about luck—it’s about understanding demand, product value, and effective sales strategies. Let’s break down how this can work for you.
Find a Product or Skill That People Want to Pay For
A common mistake people make is assuming that just because something is good, useful, or high-quality, people will automatically buy it. That’s not how business works.
The key to financial success is to offer something that people actively want to buy—not just something you like or think is valuable.
How to Identify a Profitable Product or Service:
- Solve a specific problem. What is something people struggle with that you can help them with?
- Look at what people already spend money on. If an industry or niche is generating revenue, there’s an opportunity.
- Offer something that creates real value. Products that save time, increase income, improve health, or provide entertainment do well.
Use Digital Products for Passive Income
One of the easiest ways to create long-term financial success is by selling digital products. Unlike physical goods, digital products have no inventory costs, no shipping fees, and can be sold globally with minimal effort.
Examples of Digital Products You Can Sell:
– Online courses or e-books on topics you’re skilled in.
– Digital templates, planners, or tools that help others.
– Video tutorials or coaching programs.
– Membership sites with exclusive content.
With a digital product, you can generate income 24/7. I often wake up and see sales notifications—because once the system is in place, it works on autopilot.
Market to the Right People, Not Just the Biggest Audience
Many people think they have a marketing problem when they really have a product problem. If people truly want what you’re selling, you won’t need to work as hard to convince them.
How to Reach the Right Customers:
- Use social media to engage with people already looking for your product. Platforms like TikTok, Instagram, and YouTube are great for this.
- Focus on storytelling and value. Instead of just selling, educate and show why your product helps.
- Leverage paid ads and SEO. If you have a digital product, online marketing tools can help automate sales.
Diversify Your Income Streams
One of the biggest financial mistakes people make is relying on just one source of income. Whether you’re an athlete, business owner, or working a 9-5 job, diversification is key.
Ways to Diversify Your Income:
– Sell a digital product alongside your main job or business.
– Offer consulting or coaching in an area you have expertise in.
– Create a YouTube channel, podcast, or blog to generate ad revenue.
– Invest in stocks, real estate, or other passive income sources.
Having multiple income streams reduces financial stress and provides long-term security.
Unlike most WNBA players, Angel Reese understands business. She has multiple income streams beyond basketball, including brand sponsorships, a podcast featuring high-profile guests, and merchandise and endorsements.
Reese has successfully diversified her income, ensuring financial stability beyond her WNBA salary. Likewise, other players must adopt the same mindset—treating basketball as just one piece of their financial strategy rather than their sole source of income.
Focus on Serving, Not Just Selling
Success comes when you shift from “What do I want to sell?” to “What do people need, and how can I serve them?”
Ask Yourself:
– What problems can I solve for others?
– What knowledge, skills, or experience do I have that people will pay for?
– How can I make my offer irresistible to potential buyers?
When you build a business or income stream around providing real value, people want to give you their money.
Take Control of Your Financial Future
You don’t have to be a millionaire or a business expert to start making more money. The key is to:
- Sell something that people actually want.
- Leverage digital products for passive income.
- Market to the right people who already want what you offer.
- Diversify your income streams.
- Focus on solving problems and serving others.
If you apply these principles, you can stop struggling financially and start building long-term wealth—no matter what field you’re in. And if you want to learn how to create and sell a product in the next 48 hours, check out this article. Go win, and God bless.
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